Connect. Learn. Enjoy.
I called it “Jump Club” because that what it would be: a festival that celebrates the decision to do what you love—whatever that may be. Fresh food. Live music. World class keynotes. Group workouts. All types of people passionate about all types of things—from baking cakes to brewing beers, from mixing music to making movies, from starting companies to forming non-profits.
Connect. Eat. Drink. Learn. Talk. Enjoy. In one place, at one time, in real life. For jumpers, soon to be jumpers, or someday jumpers.
Quick kudos to Devin who tagged @whentojump Insta on his latest jump:
“Last month I made a decision to quit my 9 to 5 and to pursue my own entrepreneurial endeavor. I may work longer hours or harder than I used to but I am doing something I love: turning an idea to a business. It is the best decision of my life and I am enjoying every single moment of it. Thanks for the inspiration When to Jump."
Way to go Devin and when you jump, share it with us!
One other note: we've got one BIG, AWESOME announcement coming next week, where we will share details for this year's Jump Club member festival. Jump Club is our annual ‘Super Bowl’ for the When to Jump community to come together—in real life!—to share good food, live music, and ideas on jumping (see highlights from SF in ’16 and NYC in ’17). Stay tuned!
OK, now straight to it: I’m a big Seth Godin fan. For those who don’t know him, Seth is a marketing whiz and author of 17 books on the subject. Most of his work, as you may guess, overlaps nicely with our community and focus on making jumps.
Making the jump meaningful
People often talk about the jumps they are forced to take—getting laid off or fired, being dumped, or some other action item something happen to them rather than by them. And while I think any of these actions certainly can start a jump, they should never get full credit for the rest of the story. That credit goes to the person who jumps (or who perhaps is pushed).