Seth Godin on Jumping

Photo: Brian Bloom

Quick kudos to Devin who tagged @whentojump Insta on his latest jump: 

“Last month I made a decision to quit my 9 to 5 and to pursue my own entrepreneurial endeavor. I may work longer hours or harder than I used to but I am doing something I love: turning an idea to a business. It is the best decision of my life and I am enjoying every single moment of it. Thanks for the inspiration When to Jump." 

Way to go Devin and when you jump, share it with us!

One other note: we've got one BIG, AWESOME announcement coming next week, where we will share details for this year's Jump Club member festival. Jump Club is our annual ‘Super Bowl’ for the When to Jump community to come together—in real life!—to share good food, live music, and ideas on jumping (see highlights from SF in ’16 and NYC in ’17). Stay tuned! 

OK, now straight to it: I’m a big Seth Godin fan. For those who don’t know him, Seth is a marketing whiz and author of 17 books on the subject. Most of his work, as you may guess, overlaps nicely with our community and focus on making jumps. ​

Seth’s like that witty friend of yours who always seems to dispatch the most useful advice, in no more than a sentence. In perhaps a phrase. Read his stuff, and you’ll know what I’m saying.

I first heard of Seth from my very good buddy Frank, who would send me bites of wisdom from Seth’s daily blog, years before I jumped to pro squash. Those posts helped me jump.

A few months ago, I cold e-mailed him. Seth gave me the best kudos one can receive when he pointed out that the NYT Book Review on When to Jump was one of the least-snarky-reviews-of-non-fiction he has seen (YEAH!!). He then agreed to join me on the podcast. And. I. Was. PUMPED!

The episode is out today and is one of those conversations where I tried to play it cool (fail) but in fact was beyond thrilled to be having a marketing legend like Seth talking all things jumping, and our conversation did not disappoint. In a wide-ranging discussion we covered things like:

• The one thing successful people have in common 
• Why the Grateful Dead created a model every group and organization should follow
• Why following one passion is not baked into our DNA.

Enjoy the chit chat, all around how to market yourself for a jump - from the main marketing man himself.